InData.farm is an AgTech company that serves the fresh produce farming and post-harvest markets. InData harnesses data as a competitive advantage to help clients outperform the competition.  InData’s Greenhouse Management Software is revolutionizing indoor vertical farming and Controlled Environment Agriculture (CEA). Our Internet of Things (IoT) sensors and Labor Management Software for post-harvest packing environments improves operational efficiency, food safety, and reduces waste.

Harnessing the Power of Data to Transform the Worlds Food System


Mike Braico
Chief Executive Officer

Mike has over 30 years of Information Technology and business experience. He has been a thought leader for public and private Information Technology companies such as Novell, AOL, Netscape, Sun Microsystems (acquired by Oracle), and Integrated Media Technologies (IMT). Mike has an entrepreneurial spirit and Co-founded 3 successful startups. He enjoys advising clients and investors on how to use technology to enhance or create winning business strategies. He has experience with clients in a wide range of industries including Agriculture, gaming, banking, digital advertising, construction, motion picture and television production, cloud computing, advertising, healthcare, and social media.

William Farfan
Chief Technology Officer and Data Scientist

William has over 25 years of engineering and Information Technology experience. William has worked in a variety of technology leadership roles at Microsoft’s LinkedIn division, Warner Bros Motion Picture Imaging, The Walt Disney Corporation, and Integrated Media Technologies, Inc. (IMT). His most recent experience was at Microsoft’s LinkedIn division where he led a variety of projects and R&D initiatives. At LinkedIn he managed a global multi-petabyte data set, was on the launch team of six studio builds, spearhead migration/testing to Azure cloud storage along with LinkedIn’s open-source object storage, and coded automation software. William has developed software, designed/built and deployed projects with over $20mm in funding. William is a US Marine Corps veteran.

Chris Biancotti
Chief Information Officer and Principal Engineer

Chris has over 20 years of Information Technology and Cybersecurity experience.  Chris started his career in technical consulting and quickly realized his passion for computer science and engineering. Prior to InData, Chris spent 12 years as Vice President of Technology and Sr. Enterprise Solutions Architect for an IT Managed Service Provider (MSP) and Value Added Reseller. He was the technical lead and designer for two private cloud infrastructure environments that hosted over 500 clients. Chris holds extensive certifications from VMware, Palo Alto, Dell, EMC, Brocade, and Microsoft. He also has experience implementing large scale telemetry-based end point security systems stopping modern-day attacks.  Chris holds many IT credentials including Certified Ethical Hacker.

Don Lawrence
Don Lawrence
Business Development

Don has over 30 years of experience in leadership roles both in operations and sales. Don has led design and technology rollouts for projects in a wide range of industries.  His ability to document and understand what clients need helps customers find the best solution that fits their needs. He has worked for JBT FoodTech as their North America Sales & Services Manager, Decco as their Director of Business Development, and Compac as their North American General Manager.